This is the teaser trailer for the film:
(This trailer was found on Youtube)
This teaser trailer uses a lot of fast cut shots, mainly between the main characters. It uses a lot of action and not much dialogue; this means that as soon as the idea of the film has been decided, they can get it out to the audience. In this case, as Scream is a franchise, most people know what it is generally about and it is therefore un-necessary to show much more than a very general outline of the plot and the main characters. The teaser has only really got one set of dialogue, in voiceover form, which is the distinctive voice of 'Scream'. This has been really useful to give me ideas of shot lenghts and what sorts of shots to include.
Website: http://www.scream-4.com/#/connect
The website opens to a widescreen view of the theatrical trailer, which is far more in depth than the teaser trailer giving a much clearer idea of the storyline. There is a lot more dialogue and it is a lot longer. There is a clear difference between the two trailers and this has helped to differentiate between teaser and theatrical trailers. The website also gave a link to the Facebook: http://www.facebook.com/#!/Scream4
Posters/billboards:
The billboard is simplistic but eyecatching. As the Scream films are so franchised, loads of details aren't necessary; all that's needed to advertise the long awaited Scream 4 film is the signature 'Scream' motif and the name of the film.
TV Interviews:
This is an interview with Scream 4's star Neve Campbell. Lots of films often use TV interviews with the stars as a way of publicising their film. It can be a really good advertising technique, especially as audiences might particularly like the star and will watch the interview and probably the film for that reason alone.
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