STRAPLINE: Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strapline is a British term used as a secondary sentence attached to a brand name. Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base.
COVER LINES: Catchy phrases on magazines, made to get the reader wanting to read more.
SCREAMER: a sensational newspaper headline
TAGLINE: a catchy, enticing, short phrase used by marketers and film studios to advertise and sell a film; they are often seen on film posters.
BILLING BLOCK: The list of actors and/or director etc on a film poster/dvd cover etc. (Usually small and at the bottom)
No comments:
Post a Comment